01
Enterprise learning technology · Brand strategy & Logo design
Cognitrex
A calm, intelligent identity for an enterprise learning platform turning workforce development into measurable business performance.
Book a call Independent brand designer · Working worldwide
Brand identities that make strong businesses feel undeniable.
I help ambitious founders turn good ideas into distinctive, credible brands through strategy and identity design.
Projects typically start at $2,500 · No-pressure intro call
Now bookingNew identity projects
Experience trusted by teams at
FOUNDERSSTARTUPSGROWING TEAMS01 Why identity matters
A good product shouldn’t look like a maybe.
When your brand looks generic, inconsistent or uncertain, people hesitate before they understand how good your business really is.
A clear identity makes the right first impression, earns trust faster and gives every future touchpoint a stronger foundation.
02 Selected transformations
Built to be recognised.
Designed to be used.
View all case studies 
02
Property strategy · Brand strategy & Logo design
Equity Street
A confident property strategy identity that turns four houses, four paths and the letter E into one memorable symbol.
03
RF engineering and wireless infrastructure · Brand strategy & Logo redesign
WZC Networking
Rebranding 25+ years of RF expertise into a sharper identity built for nationwide, mission-critical connectivity.
03 The engagement
One considered system.
Not a folder of random files.
Your identity is built around the business you are becoming, then translated into a practical toolkit your team can use with confidence.
Strategic foundation
Discovery, positioning alignment, audience clarity and a focused creative direction.
Visual identity
Logo system, typography, colour, supporting graphics and a distinctive visual language.
Real-world application
The key touchpoints needed for your launch, rebrand, sales or marketing team.
Brand guidelines
Clear usage rules and organised production files designed to keep the brand consistent.
04 A calm, clear process
Good work without
the creative theatre.
Every stage has a purpose, a decision and a clear next step.
01
Discover
We clarify the business, audience, goals and what the new identity must accomplish.
02
Direct
I define the strategic and visual territory before moving into full identity development.
03
Design
The strongest direction becomes a complete, considered and usable identity system.
04
Deliver
You receive organised files, guidelines and the practical tools needed to launch confidently.
05 Client perspective
“From the psychology behind the initial concepts to the sketches and mockups, David’s deep expertise shines through. Your brand will be in capable hands.”
“David captured the essence of what I was looking for. My team and I are so happy with how everything came out.”
Emilia Lujan“He surpassed our expectations with his creativity and meticulous attention to detail.”
Dale Kirk06 The person doing the work
Senior thinking.
Direct collaboration.
I’m David, an independent brand designer based in North Macedonia and working worldwide through ATANA Works LLC. Over the past eight years, I’ve created more than 300 identities for founders, startups and established organisations.
You work directly with me from discovery to delivery. No account layers, no hand-offs and no mystery around who is making the decisions.
More about DavidA clear starting point
Ready to look as good as the business you’re building?
07 Before we talk
Useful answers.
No fine print.
01How much does a brand identity project cost?+
Most brand identity engagements begin at $2,500. After a short discovery call, you receive a clear fixed proposal based on the scope your business actually needs.
02How long does the process take?+
Most projects run between three and six weeks. The schedule depends on scope and feedback, and every milestone is agreed before the project begins.
03Do you work with international clients?+
Yes. The process is designed for remote collaboration with founders and teams worldwide. Calls and feedback rounds are organised around your time zone.
04What will I receive at the end?+
You receive a complete identity system with production-ready files, logo variations, typography, colour specifications, relevant applications and clear usage guidance.
05Can you refresh an existing brand?+
Absolutely. A refresh can preserve the recognition you have already earned while improving clarity, consistency and relevance for where the business is heading next.